What Has a Violinist in a Subway got to do with AuthorHouse?
I don’t often share pictures or stories from Facebook, but this one really got me thinking. It is about a social experiment conducted by the Washington Post that measures people’s perception, taste and priorities.
I got to thinking about this in relation to book marketing. It really does show that you need to find and target the right audience to maximize your book sales through your promotions.
Read on and you will see what I mean.
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| A musician shares his passion and talent by playing in the subway |
“A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work.
Three minutes went by, and a middle aged man noticed there was musician playing. He slowed his pace, and stopped for a few seconds, and then hurried up to meet his schedule.
A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping, and continued to walk.
A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.
The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried, but the kid stopped to look at the violinist. Finally, the mother pushed hard, and the child continued to walk, turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.
In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money, but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
Source from: http://www.theauthorshouse.com/authorhouse-self-publishing
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